Azeez Adeniyi
PERFORMANCE AND GROWTH MARKETING MANAGER
With 9 years of proven experience across eCommerce, B2B, and tech. Azeez specializes in turning ad spend into scalable growth. From SEO to performance marketing, he has consistently delivered results and generated millions in revenue.Azeez has successfully managed high-performing campaigns across Meta, Google, TikTok, Twitter, Microsoft Ads, AppLovin, Unity Ads, and several demand-side platforms (DSPs), adapting strategies for both acquisition and retention at scale.Azeez has trained and taught over 500 marketing professionals and business owners.
I Drive Results in Marketing
My Work
Results
Brands I've worked with
Career Highlights
E-commerce | Gaming | Global
Underdog Games
I worked on managing Meta ads and writing winning creative scripts, email flows for post-purchase and cart abandonment and landing page design & testing.
Profitably co-managed over $1.7M in ad spend on Meta ads
Wrote multiple winning ads for Meta ads
Increased landing page CVR from 2% to 4.5% through optimizations
Worked on post-purchase and cart abandonment emails on Klaviyo
Set up and optimized Google Shopping feeds
Fintech | Remittance | Global
Africhange
As Paid Acquisition Manager, my role was to acquire users for the product across Nigeria, Canada, UK and Australia through ads
Managed ad campaigns on Meta, Google, TikTok, AppLovin, MobUpps and other channels
Increased number of users by 4X
Set up all tracking and attribution tools including AppsFlyer and Amplitude
Set up and managed lifecycle marketing by creating lifecycle roadmap, customer journey and messaging content, leading to a 28% increase in KYC completion
Improved conversion rate by 11% through tailored custom pages
Fintech | Crypto | Africa
Nairaex
Achieved 99% increase in user acquisition in 7 months
Wrote scripts for winning ads
Expanded acquisition channels to include multiple crypto ad platforms
Increased transaction volume by 15% in the first 12 months
E-commerce | Fashion | Global
Tote & Carry
Profitably managed over $1,400,000 in ad budget within 10 months
Achieved 2.5X ROAS on ad spend
Assisted creative team with writing winning ad scripts
Featured in Oprah Winfrey’s favourite things
SaaS | Health Tech | US
Poppy Seed Health
Poppy Seed Health helps pregnant women get quick access to doctors, nurses, doulas and midwives.
Recorded almost 400% increase in subscribed users for health app in 8 months
Managed both Meta and Google ads for the product
E-commerce | Health | US
OOMLA
Managed ads budget on Meta and Google
Achieved 4.3X ROAS on Google ads
Generated over 1600 first time purchases
Achieved 10% customer return rate
Non-Profit | Social Change | Europe/Africa
RNW Media/Love Matters Naija
RNW Media’s programme, Love Matters Africa sought to educate young Africans on sex, sexual health, relationships and marriage. As SEO & SEM Manager, I was tasked with the responsibility of ranking the website in SERPs and also managing Google ads campaigns.
Managed development of the website to ensure SEO compliance.
Achieved over 7000 referrals for a health campaign in 5 months using paid ads
Ranked multiple articles on the website on Google’s first page within 6 months
Trained website article contributors on SEO writing
Increased organic traffic from 0 to 10,300 monthly visits within 6 months
Ensured bounce rate stays between 1% - 3% for over a year
TOTAL Oil & Gas
Oil and gas giant, Total Energies launched the StartUpper of the Year campaign to support young entrepreneurs with businesses and ideas that positively impact their environment. I was the strategist and media buyer for this campaign.
Achieved 5100 applications for the Total StartUpper Challenge in Nigeria
Recorded the highest number of applications among over 30 countries where the campaign launched
Work with Azeez
I have helped e-commerce and tech brands grow with performance and growth marketing.Let us work together.
